Sponsored Search Engine Listings

Purchasing Premier Sponsorship listings on Google is another way to fill in the gap left with Overture. Google's sponsorship program allows you to pay for the top position in their search engine results for individual keywords and provides a higher Click Thru Rate (CTR) than their Adwords Programs. Although this type of media buy is quoted in Cost Per Thousand Impressions (CPM), the CTR is very consistent and can provide a higher Return On Investment (ROI) if negotiated properly based upon the CPM to Cost Per Click (CPC) conversions (did I miss any acronyms in this sentence?).

Keyword Strategy | Search Engine Optimization | Search Engine Submissions | Directory Submissions | Pay Per Click Engines | Sponsored Search Engine Listings | Shopping Comparison Engines | Link Popularity