Pay Per Click (PPC) Search Engines

One of the fastest growing trends in search engine marketing today involves the use of Pay Per Click (PPC) Search Engines. Optimizing a site for PPC engines is as simple as bidding on a keyword where the higher you bid, the better your ranking is - you only pay when someone clicks on your listing. Overture is the largest PPC engine in the world and syndicates listings to all of the major search engines with the exception of Google, AOL, and Ask Jeeves. These listings are at the top of the search results and are identified with the words “featured listings” or “sponsored sites”. Google has their own PPC sponsorship program called "Adwords" offering listings that appear to the right of their normal search results as well as on AOL and Ask Jeeves.

Keyword Strategy | Search Engine Optimization | Search Engine Submissions | Directory Submissions | Pay Per Click Engines | Sponsored Search Engine Listings | Shopping Comparison Engines | Link Popularity