Search Engine Marketing Consulting Process

Phase I: Research

  • Competitor Strategies
  • Industry “Best Practices”
  • Keyword Strategies
  • Current Search Engine Marketing Efforts
  • Current Vendors
  • Web Site Search Engine “Friendliness” Testing
  • Search Engine Traffic

Phase II: Analysis

  • Competitive Analysis
  • Industry Analysis
  • Keyword Strategy Analysis
  • Evaluation of Current Search Engine Marketing Efforts
  • Evaluation of Current Vendors
  • Target Market Profiling
  • Web Site Analysis for Search Engine Friendliness
  • Average Conversion Rates on Primary Channels
  • Average Sales Amount on Primary Channels
  • Baseline Traffic Analysis

Phase III: Recommendations

  • Link Building
  • Site Optimization
  • Directory Listings
  • Conversion Optimization
  • Pay Per Click Search Engine Campaign Optimization
  • Shopping Comparison Engine Strategies

Phase IV: Implementation

Phase V: Management