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Search Engine Marketing Consulting Process
Phase I: Research
- Competitor Strategies
- Industry “Best Practices”
- Keyword Strategies
- Current Search Engine Marketing Efforts
- Current Vendors
- Web Site Search Engine “Friendliness” Testing
- Search Engine Traffic
Phase II: Analysis
- Competitive Analysis
- Industry Analysis
- Keyword Strategy Analysis
- Evaluation of Current Search Engine Marketing Efforts
- Evaluation of Current Vendors
- Target Market Profiling
- Web Site Analysis for Search Engine Friendliness
- Average Conversion Rates on Primary Channels
- Average Sales Amount on Primary Channels
- Baseline Traffic Analysis
Phase III: Recommendations
- Link Building
- Site Optimization
- Directory Listings
- Conversion Optimization
- Pay Per Click Search Engine Campaign Optimization
- Shopping Comparison Engine Strategies
Phase IV: Implementation
Phase V: Management
Clients
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Case Studies |
Consulting Process |
Contact
SEM Weblog | Search
Engine Marketing Consultant
Ryan Lash ● 600
West 9th Street, Suite #709 ● Los
Angeles, CA
fon: 213.488.0766 ● fax: 213.947.1804
©1996-2007 Ryan Lash ● Search Engine Marketing