I received the following notification today which is fairly big news related to Yahoo! outsourcing their Search Marketing to Google:
Dear Current or Prospective Yahoo! Search Marketing Ambassador:
The Yahoo! Search Marketing Ambassador program was specifically developed to help marketers drive sales leads to their clients. For the last four years, Yahoo! has made an effort to enhance the program to provide the greatest added value to our users. After a thorough evaluation of the program, we have decided to discontinue the program.
The Ambassador Program, except for the limited use of the Ambassador Logo as noted below, shall be terminated as of September 30, 2008.
For Prospective Ambassadors
Yahoo! stopped accepting new registrations to be an Ambassador on April 29, 2008. Ambassadors with pending certification have until July 31, 2008 to qualify to become an Ambassador.
If you have registered but not yet obtained certification to be an Ambassador, you have until July 31, 2008 to complete the training and take the test to become eligible to be an Ambassador. Once certified, landing pages will be delivered to new Ambassadors no later than August 31, 2008.
For Current Ambassadors and Prospective Ambassadors Who Become Certified
Ambassador commissions will no longer be earned or paid for any Managed Advertiser Account created on or after July 31, 2008. No Ambassador commission will be earned by an Ambassador or paid by us for any Managed Advertiser Account created on or after July 31, 2008. All Ambassadors that are due payment of an Ambassador commission will be forwarded such payment no later than September 30, 2008.
The Ambassador Logo may Still be Used
Ambassadors may continue to use the logo of the Ambassador Program on their web sites only to exhibit their designation as an Ambassador by Yahoo!. However, all other sales, marketing and promotions relating to the Yahoo! Search Marketing Ambassador Program must cease effective July 31, 2008.
New Program Terms reflecting the above changes are set forth at
http://help.yahoo.com/l/us/yahoo/ysm/sps/start/overview_ambassador_directory.html, or at such other location as we may designate.
We thank you for your support, dedication and participation in the Ambassador Program, and for your business with Yahoo! Search Marketing. For further information on these changes, please contact us at email@example.com.
Your Partners at Yahoo! Search Marketing
This is just one of a series of steps Yahoo! is taking to transition their core, outsourcing it to Google; ironically, the same company they helped establish as the world’s largest most powerful brand by, once again, outsourcing their search exactly 8 years ago but in this case, their natural search engine results. Remember the good ole ‘Powered By Google’ icon? Who said display, er icon, advertising does not effectively build a brand!
History repeats itself once again, the blue whale is already in the room and there will only be one player in the Search Engine Marketing Business; unfortunately for the good of a competitive marketplace.