Atlas Search Eliminates Self Service Accounts

31 Jul

If you are familiar with the background of Atlas Search you may view the following change as inevitable with any acquisition or in this case, a triumvirate of acquisitions:

  1. Atlas acquires GoToast, brands as Atlas OnePoint, later rebrands as Atlas Search, and then again as Atlas Solutions;
  2. Microsoft acquires aQuantive, parent co of atlas;
  3. Domainer acquires acquantive.com, misspelled URL for parent co
  4. and so on and so forth

    Important News Regarding Credit Card Processing

    Dear Atlas Search User,

    We wanted to let you know that we will be discontinuing the credit card payment option for Atlas Search effective September 1, 2008.

    This policy change reflects an evolution in the market for search marketing services, and represents a decision to align the Atlas Search product with the needs of large enterprise users. Atlas believes that search marketing will continue to be a vital and effective channel for advertisers as well as an essential element of the Atlas Advertiser Suite.

    For those clients currently using the credit card payment option, your business remains important to us, and we hope you will continue to work with Atlas Search. Given the significance of this change in policy, we would like to invite you to transition to our monthly invoicing plan, which will be the default billing plan for all users as of September 1, 2008. You will be able to enjoy all the existing benefits of the Atlas Search toolset – you’ll simply be sent a monthly invoice based on your product usage, with a minimum monthly fee of $750.00. Your Atlas Search representative will be able to assist you with this transition and answer any questions you may have.

    For those clients who choose not to transition to the monthly invoicing plan, we would like to invite you to continue to use Atlas Search free of charge through the end of October, 2008. As of November 1, 2008, this option will also close and Atlas Search will be available to clients only on the monthly invoice plan.

    Note that the final credit card billing date will be August 16, 2008. Charges on this date will relate only to billing cycles with a start date between August 1 and August 15; any client who does not have a billing cycle with a start date in that date range will not be charged for their August/ September billing cycle. No clients will be charged for October.

    While it may be disappointing to see the credit card option go away, Microsoft and the Atlas team remain committed to serving the needs of search advertisers. We will continue to add new features and enhancements to Atlas Search throughout the year, and hope to continue to work with you to maximize your search marketing potential.

    If you have any questions, please contact your Atlas Search representative at SearchCS@Microsoft.com or 1-800-416-8389.

    Best regards,

    The Atlas Search Team

ymarketing was one of the first (100?) customers to use Atlas Search way back in the early adopter year, 2001, for Search Engine Marketing Campaign and Bid Management, literally building a business on what was at the time, a cutting edge technology. On a side note, I also personally contributed to the growth and evolution of the atlas search product by recommending specific management rules and enhancements over the years (‘shooting holes’ in the app as some may say).

With this new model and min price point of $750 per month, it will become cost-prohibitive for many in the self-service [read long tail] market to continue using this service. The good news, on our end, is we strategically migrated all of our clients and internal process to Omniture at the beginning of the year which will officially be more a cost effective and true enterprise solution; atlas search has fallen very hard downhill since the first round of acquisitions back in ’03.

I wish you the best of luck to you, atlas!

-The MADD Man

PS: This was my first attempt at creating a blog post using MS Word and you see the formatting outcome. :(.